Customer experience is becoming an increasingly important deciding factor when customers and businesses decide where to buy their products and services from.
Walker recently released a study which stated that by 2020, customer experience will overtake price and product as the key brand differentiator. We completely agree with that finding, it's clear that all customers are demanding more from customer service departments. The quality of products has been constantly increasing, it's now time for the customer's experience with the company and its customer support team to match this improvement.
This infographic explains how customer experience will overtake price and product as key brand differentiators and why consumer demands are making this happen.
Want to learn a little more about why customer experience is set to overtake price and product? Chat with one of our agents and they'll be happy to discuss it further.