We've stated the importance of video in your content strategy before, and this applies to both B2B and B2C. Video is a fantastic content form. Video allows your website visitors to consume information quicker and easier and it also can stand out on your website far more than plain text will. Users are drawn to clicking on a video where you can expose them to the key elements of your product and service and encourage them to buy or go on reading more. As a species we love video too; 37.5m unique UK users watched video online in January 2014, that’s more than half the population of the UK.
Once you've done some hard work on a video and produced some stellar content, you need to get to work on making it visible. You aren't going to have any proportion of that 37.5m watching your video if you aren't sharing it in the right places or using any video SEO. Just a little knowledge of video SEO can get you heading in the right direction.
I came across this useful infographic whilst doing one of my regular browses through visual.ly (dirty secret: I love infographics). The graphic gives 5 tips to improve video SEO, and is a perfect starting point for anyone that has just produced some awesome video content which needs to get seen.