christmas-santa.jpgSo Christmas is officially upon us. Tomorrow is Christmas Eve...you’ll no doubt be doing your last minute wrapping and thinking about whether you have enough sprouts for everyone.

We just wanted to take a moment to wish you a Merry Christmas from everyone here at The Chat Shop and wish you well for the year to come!

We thought that you’d also appreciate us compiling some of the wisdom (look at us, getting all big-headed, saying we’re wise) that we’ve shared over the past couple of weeks. Here’s your reading material between present unwrapping and turkey carving. The reading material that will help you to smash your business goals in 2016!

Your website needs to be fighting fit all year round but the festive season is when your website performance and experience is really put to the test.

Is your website optimised for 2016? True website optimisation is about far more than optimising for conversions. It’s not just the colour of a CTA or the wording of product descriptions, it’s the whole customer experience.

Your servers and website should provide a consistent, high standard of service.

Our blog post “Is Your Customer Experience Prepared For Christmas 2015?” will help you to decide if your website is ready for any last minute festive rush and what changes (if any) you need to be making in the new year. Are you providing a world-beating 98% customer satisfaction? Satisfying customer expectations is crucial for conversion, ensuring repeat custom and encouraging word of mouth.

 

As you and other business slow down for the holiday season, you might think that it makes sense to cut back on prospecting and lead generation. Well you’re wrong.

You may have less meetings and a slightly emptier inbox but that doesn’t mean that everyone has stopped looking for that new service provider or product that will help them to grow and succeed in 2016.

Don’t stop lead generation at Christmas, you can have prospects browsing your website at all hours of the day (all year round)...make sure that your prospects are supported throughout their journey.

 

Just because you’ll be taking a break over the holiday season doesn’t mean that your website or your plan for 2016 should. We want you to have a great Christmas of course, but don’t forget to make sure your website is ready for the year to come.

Merry Christmas and a Happy New Year from the whole team here at The Chat Shop!