Digital marketing plays an important role in both B2B and B2C strategies, and no matter whom your digital marketing campaigns are targeted at, it's good to have a general idea of how the internet and other digital technologies are used (and what for).
The latest infographic from Smart Insights shows us the importance of digital marketing to businesses today (thanks to the global adoption of digital) and the digital marketing techniques that marketers find most effective.
Did you know that by the end of 2014, almost 3 billion people were using the internet? And SEO is the top rated digital channel for 2015? The digital marketing infographic is full of interesting facts to help you shape your digital and omni-channel strategy in the coming year...so check it out and don't be afraid to let us know what you think in the comments!
Having the right digital channels to communicate with your customers is important. To find out more about the communication channels which our UK based experts Implement and Manage, click here.
Want to jump straight in to the nitty gritty of what we could deliver for your next digital marketing campaign? Use our free ROI calculator now to discover the power of The Chat Shop's lead generation and conversion programmes.